Email Marketing Service
Why Email Marketing?
Email marketing is not new, but it is far from dead. Here are some reasons why you should consider using our agency’s email marketing services:
- 9 billion people use messaging apps
- 91% of consumers check their email daily
- 86% of consumers would like to receive promotional emails from companies they do business with.
- 1/3 of consumers bought products and services from emails
- For every dollar spent on email marketing, the average return on investment is $ 44.
The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want if you send valuable content. Our email marketing agency will help you create emails that your audience will love.
Agency Email Marketing Services
Email Marketing Strategy
The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when and how” of your campaign. We will search your audience and determine who will be the best audience to target. We will then develop a content strategy to determine your brand message and how we will add value. And finally, we will determine when the emails will be sent and how that will progress in your marketing funnel.
The next thing our agency will do is create a strategy to develop your email list. This usually involves developing lead magnets, or offers, which entice people that you provide their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, ebooks and more. We will work with you to develop a main magnet to attract more leads for your business.
The next step of our email marketing agency is to implement calls to action on your website to promote your lead magnets. This will help you convert visitors to your website into email subscribers. Classic Web-based call-to-actions include floating headers, contextual Web site forms, sidebar forms, and so on.
The fastest way to develop your mailing list is to advertise your lead magnets. You must use our social media advertising or search engine advertising services to do this. Our agency will announce your main magnets on social media or search engines to generate more subscribers. We redirect ad traffic to a custom landing page that allows users to subscribe to your mailing list.
Email Marketing Software
Our customers will be able to use our recommended email marketing software. Our agency will help you choose and implement email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate yours if it matches our capabilities.
Our email marketers will design electronic newsletters that reflect your business. The emails we develop use best practices for email deliverability, open rates, clickthrough rates, and conversions. The content of your emails can include relevant blogs, case studies, upcoming events, and more.
Email List Maintenance
Our agency will also maintain routine lists. It is important to remove non-engaged subscribers from your mailing list. If your list does not concern your e-mails, it will have a negative impact on the deliverability of your e-mails. In other words, if you have a bad list, you will end up in spam. We will monitor your contact’s engagement on an ongoing basis to make sure you have a list of committed emails.
Email Marketing Reporting
Our agency will send reports every month to spread your email marketing performance each month. The key metrics we look at are subscribers, open rates, click through rates, and conversions. We will review, analyze, and develop strategies to improve these results each month.